A live 4-session cohort for early-stage founders. Define your ideal customer, build your go-to-market engine, and learn to sell — so you can close your first (or next) paying customers without waiting to hire a sales team.
Reserve My Spot in the Cohort 4 live sessions of 90 minutes · Workbooks, templates & recordings includedWhen you sell to everyone, you convert no one. Vague targeting means wasted outreach, weak messaging, and pipelines full of people who will never buy.
Random LinkedIn posts, a launch tweet, a few cold emails. Activity without a system produces spikes, not revenue. You need a repeatable engine.
No one can sell your product before you can. Investors know it, and every successful company proves it: founder-led sales is how you find product-market fit.
The good news: selling is not a personality trait. It's a skill — and you can build it in weeks, not years.
Every session ends with a completed, founder-ready deliverable built for your business, using the included workbooks and templates.
A precise map of who actually buys, why they buy, and the messaging that makes them say "that's exactly my problem."
Your positioning, founder story, messaging frameworks, and discovery conversation structure in one working document.
A lightweight founder pipeline with qualification stages, outbound cadence, and forecasting you can run yourself.
Your complete go-to-market roadmap with the AI tooling and workflows to execute it as a lean team.
Click a session to explore it · All sessions live & interactive · 90 minutes each · Recordings included
Angeley Mullins is the Founder & CEO of Aetheris Ventures. Her career spans revenue and growth leadership at Amazon, Intuit, and GoDaddy, scaling international teams across the US and Europe — and this is the playbook she's used with hundreds of founders, condensed into four live sessions.
Built for founders and startup teams operationalizing GTM — not consuming theory.
That's exactly who this program was designed for. Most founders don't come from a sales background, and the "pushy salesperson" model isn't what we teach. You'll learn a consultative, founder-authentic approach: understanding your customer's problem deeply and helping them solve it. Session 3 even covers founder outbound that doesn't feel cringe — because it shouldn't.
Standard is built for solo founders implementing the playbook themselves. Team Pack is for co-founders and early GTM hires joining together — everyone gets the full program, and you build one aligned GTM system as a team instead of translating it secondhand later. If two or more of you will touch revenue, Team Pack pays for itself in alignment alone.
Every session is recorded and you get lifetime access. That said, the live sessions are where you get direct feedback on your specific ICP, messaging, and deals — so we recommend protecting the time. Sessions run Tuesdays and Thursdays, 90 minutes each.
Plan for 1 to 2 hours per week to apply the workbook exercises to your business. The work you do between sessions becomes your actual GTM and sales assets — so it's not homework, it's building your company.
The ICP and GTM frameworks apply to both. The founder-led sales sessions are most powerful for B2B and high-touch B2C products, where direct conversations drive early revenue. If you're unsure whether your model fits, reach out before enrolling and we'll tell you honestly.
Yes — you'll receive a proper invoice for your company. If you need a payment plan, just reach out and we'll set it up.
Free content gives you information. This program gives you implementation: live feedback on your actual ICP and messaging from an operator who has scaled 8 companies from Pre-Seed to IPO, plus a cohort of founders holding you accountable. You finish with four completed assets, not a watch-later playlist.
Join the next cohort of From Idea to Revenue and build the ICP, GTM engine, and sales skills that turn your idea into a business.
Reserve My Spot in the Cohort Kickoff Sep 8 · Live with Angeley Mullins · Full refund after Session 1 if it's not for you