A 4-session cohort for early-stage founders. Define your ideal customer, build your go-to-market engine, and learn to sell — so you can close your first (or next) paying customers without waiting to hire a sales team.
This cohort has started. You can buy the full recordings and start today, or reserve your spot in the next live cohort — dates to be announced.
Get the Cohort RecordingsAll 4 sessions of 90 minutes · Workbooks, templates & recordings includedWhen you sell to everyone, you convert no one. Vague targeting means wasted outreach, weak messaging, and pipelines full of people who will never buy.
Random LinkedIn posts, a launch tweet, a few cold emails. Activity without a system produces spikes, not revenue. You need a repeatable engine.
No one can sell your product before you can. Investors know it, and every successful company proves it: founder-led sales is how you find product-market fit.
The good news: selling is not a personality trait. It's a skill — and you can build it in weeks, not years.
Every session ends with a completed, founder-ready deliverable built for your business, using the included workbooks and templates.
A precise map of who actually buys, why they buy, and the messaging that makes them say "that's exactly my problem."
Your positioning, founder story, messaging frameworks, and discovery conversation structure in one working document.
A lightweight founder pipeline with qualification stages, outbound cadence, and forecasting you can run yourself.
Your complete go-to-market roadmap with the AI tooling and workflows to execute it as a lean team.
Click a session to explore it · Recordings of this cohort available now · Next live cohort dates to be announced · 90 minutes each at 10am MX / 6pm CET
Angeley Mullins is the Founder & CEO of Aetheris Ventures. Her career spans revenue and growth leadership at Amazon, Intuit, and GoDaddy, scaling international teams across the US and Europe — and this is the playbook she's used with hundreds of founders, condensed into four live sessions.
This cohort has already kicked off. Buy the recordings and start right away, or reserve your spot in the next live cohort — dates to be announced.
This cohort has already kicked off, so live seats are closed. You can buy the full recordings of this cohort and start today with all the workbooks, templates and frameworks. If you’d rather learn live, you can reserve your spot in the next live cohort now — dates are to be announced, and you get access to this cohort’s recordings in the meantime.
That's exactly who this program was designed for. Most founders don't come from a sales background, and the "pushy salesperson" model isn't what we teach. You'll learn a consultative, founder-authentic approach: understanding your customer's problem deeply and helping them solve it. Session 3 even covers founder outbound that doesn't feel cringe — because it shouldn't.
Standard is built for solo founders implementing the playbook themselves. Team Pack is for co-founders and early GTM hires joining together — everyone gets the full program, and you build one aligned GTM system as a team instead of translating it secondhand later. If two or more of you will touch revenue, Team Pack pays for itself in alignment alone.
Every session is recorded and you get lifetime access. That said, the live sessions are where you get direct feedback on your specific ICP, messaging, and deals — so we recommend protecting the time. Sessions are 90 minutes each; next live cohort dates are to be announced.
Plan for 1 to 2 hours per week to apply the workbook exercises to your business. The work you do between sessions becomes your actual GTM and sales assets — so it's not homework, it's building your company.
The ICP and GTM frameworks apply to both. The founder-led sales sessions are most powerful for B2B and high-touch B2C products, where direct conversations drive early revenue. If you're unsure whether your model fits, reach out before enrolling and we'll tell you honestly.
Yes — you'll receive a proper invoice for your company. If you need a payment plan, just reach out and we'll set it up.
Free content gives you information. This program gives you implementation: live feedback on your actual ICP and messaging from an operator who has scaled 8 companies from Pre-Seed to IPO, plus a cohort of founders holding you accountable. You finish with four completed assets, not a watch-later playlist.
Start now with the full recordings of this cohort, or reserve your spot in the next live cohort of From Idea to Revenue — dates to be announced.
Get the Cohort RecordingsOr reserve a seat in the next live cohort with Angeley Mullins — dates to be announced